Analytics & Conversion Tracking

Good decisions need good numbers. BIT sets up tracking that shows which pages and ads bring real customers, plus session recordings that show where visitors get stuck.

Discuss tracking See it in practice

How it works

Most small-business analytics count visits but miss what matters: calls, quote requests, and orders. Tracking should report those actions accurately, without collecting more than it needs.

Session recordings and heatmaps add the why, showing what visitors tried to do and where they gave up.

What BIT can help with

Your project includes only the pieces you need.

Google Analytics 4
Setup with events for the actions that matter, like calls, quote requests, and purchases.
Google Ads conversion tracking
Reporting real orders and leads back to Google Ads, plus a review of your account settings.
Microsoft Clarity
Session recordings and heatmaps, with what customers type masked.
Lead and order sources
Every order or lead tagged with where it came from, including AI assistants.
Privacy-safe tracking
Only the data you need, with personal details kept out of analytics tools.

This covers tracking setup and account reviews, not ongoing ad management.

Proven on a real project

In practice: Behrens Landscape

See how the data was used

Google Analytics events for product views, carts, purchases, calls, and quotes.
Google Ads conversions for paid orders and quote requests.
Clarity recordings used to choose fixes, with customer details masked.
An analytics tab in the staff tools showing orders by source.

Questions

About analytics.

Do you manage Google Ads campaigns?

No. BIT sets up conversion tracking and can review your account, so whoever manages your ads is working from accurate numbers.

Is visitor privacy protected?

Recordings mask what visitors type, and personal details like addresses are kept out of analytics. We’ll also make sure your privacy policy explains what’s collected.